Mobile Word Game Promotional Ad – Motion Design, 2D Animation, Typography, Video Editing & FX, AI
role: Motion Design, Video Editing, Video FX, Typography, Direction, 2D Animation, AI
design tools: Adobe Animate, Adobe Premiere Pro, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Runway Gen-4, Nano Banana Pro, Kling, Elevenlabs
This social media video advertisement of a mobile word game was created with promotional intent for compelling the user to test their capabilities. Real gameplay and sound effects are edited in the center to showcase the functionality, transitioning to a hand-animated logo that smoothly blends with the call-to-action end card full of interactivity through typographic motion and an animated button. Three versions of an introduction were curated: one of purely typographic animation, one using UGC material demonstrating user interaction, and one using an AI generated character and scene to tell a narrative of a person being filled with excitement from the mobile game. The music and natural voice-over were also curated with AI.